Media Representation of the Elderly and the Need for Positive MediaOr Public traffic PlanConcerns about the plight of senile citizens rarely amount media tending . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely charm photographic print publications or get exposure on communicate and television programs . This is not , infact , the result of media indifference to the issues and concerns of the olden entirely rather thefailure of administrators and managers of ancient homes or facilities to establish genuine and p positive working relations with media in their respective(prenominal) localities such(prenominal) media relationsentail comprehensive and effective public relations program and slaying of instrument specificallypositive media coverage in to encourage donors to su pport the almsgiving . As a result of the management failure , the elderly creation is generally represented in both open and print media in detrimental and inconvenient ways .
regrettably , the achiever and effectiveness of an elderly-based kind institution depend on the tact by which older plurality are characterized by media . hence , an institution which depicts a negative media image is likely for its spate to have difficult time in lead such facility , mainly because of lack of donors , thereby subjecting elderly people to prejudiceIn today s competitive society , however , whatever charitable organi zations which caterservices and provide the ! needs of the elderly have already undertaken lustiness and hard-hittingmedia campaigns which use shock strategies to grab attention , confusion and ultimatelylure targeted donors especially the generous ones . In some instances such...If you want to get a full essay, order it on our website: BestEssayCheap.com
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