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Marketing Strategies Product Differentiation * The products that muffin NATN currently offers speak to to two men and women age 18-30. precious stone is able to come in without delay to these markets because their products make water artwork and graphics that argon scoop shovel and creative, stock-still still simple. treasure also provides average prices for all in all their products. They do not cut corners when it comes to choice, which gives the customer more of an inducing to steal GEM products. The idea of buying a higher(prenominal) smell product for a lower price creates the perfective tense schema when it comes to selling to their tar stick market. Market Segmentation * GEM NATN is still a red-hoter company, but has done what they can as of now to communicate the uniqueness of their brand to the target market. They have provided their customers with the convenience of online obtain at www.bewarethegem.com, along flyers, which have been distribu ted to many skate shops, malls, boutiques etc.

GEM will need to update their website making it more substance abuser friendly, and they need breakthrough new ways to advertise much(prenominal) as magazines ads, newspaper ads, and promotional ads that will fit perfectly into their target market. Positioning * GEM has focused their attention solely on the personalized and wants of all customer in their target market, such as price, quality, simplicity, and of bod uniqueness. Despite GEM being new to the retail business, they are still 100% dedicated to creating a great quality product at a reasonable price, while neer letting a customer go unhappy.If! you want to get a full essay, order it on our website: BestEssayCheap.com

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