Touchpoint Mapping by Mounir Ariss and Not All Interactions Qualify as Assignment

Touchpoint Mapping by Mounir Ariss and Not All Interactions Qualify as Dialogue - Assignment Example3. Logical The logical mark as suggested by the author incorporates the business processes, the information flows and the technology components within the organization. It is important for the organization and the employees to understand their business processes to foster good relationships with the customer.A spectre map is an illustration that depicts all kinds of interactions that take place between the company and its customers. Its foundation is laid on the basis of various customer segments and is a comment of the customers perspective. It aims at enabling the organization to maximize customer value by catering to customers differently. The touch map addresses the Logical experience dimension.1. rehearse a flexible opt-in policy through this policy the customer is prompted if he wants any communication from the firm or now. The customer should be given the probability to dec ide if he wants the firm to communicate to the extent of how much communication does he want from the firms end.3. Tread wakefully with targeted Web ads It is important to be cautious while targeting web ads. Be aware of customers informed consent on this matter if you want behavioral targeting to succeed.5. Create a goal based on customer trust Cultivate a culture of customer trust within the organization. If the employees know that customers privacy is to be protected, it will become second nature to them and they would be very cautious about dealing with customer information.6. Remember you are responsible for your partner overly Make sure that suppliers, vendors and distributors associated with you also respect your customers personal information if you are sharing it with