Wednesday, July 31, 2019

Business Model of Nike Essay

Introduction Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Nike’s main products are sports shoes, sportswear, sports goods. In this paper, we will talk about ‘The Challenge of Entrepreneurship’ ‘Competitive Business Model’ ‘Solid Strategic Plan’ ‘Feasibility Analysis’ and ‘Business Plan’. All of these topics are very important when we study the ‘EOE and SBM’, and in each topic have more than one point. We got ‘The Benefits of Entrepreneurship’ ‘Competition’ of ‘The Challenge of Entrepreneurship ’; ‘Core Competencies’ ‘Innovations’ ‘Sustainable Competitive Advantage’ ‘Key Success Factor’ of ‘CBM’; ‘Vision and Mission’ ‘Objectives and Goals’ ‘SWOT’ ‘Competitor’ ‘Business strategy’ of ‘Solid Strategic Plan’; ‘Industry and Market Feasibility’ ‘Product or Service Feasibility’ ‘Financial Feasibility’ and ‘5Forces Model’ of ‘Feasibility Analysis’. Now, we are going to show you the detail. The Challenge of Entrepreneurship The Benefits of Entrepreneurship Surveys show that owners of small businesses believe they work harder, earn more money, and are more satisfied than if they worked for someone else. (Via Dr. Josà © A. Torres Essentials of Entrepreneurship and Small Business Management Powerpoint) Opportunity to Create Your Own Destiny. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger(now ASICS), making most sales at track meets out of Knight’s automobile. According to Otis Davis, a student athlete whom Bower man coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bower man made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, â€Å"I told Tom Brokaw that I was the first. I don’t care what all the billionaires say. Bill Bower man made the first pair of shoes for me. People don’t believe me. In fact, I didn’t like the way they felt on my feet. There was no support and they were too tight. But I saw Bower man make  them from the waffle iron, and they were mine.† (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Make a Difference. In 1979, Nike Air cushion technology â€Å"Air†, by the inventor of the m. Frank Rudy patented, first applied on the Tailwind running shoes, the gas film in running shoes soles for the protection of the cushion. And Nike has created many print and television advertisements with Wieden+ Kennedy, Wieden+ Kennedy remains Nike’s primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan â€Å"Just Do It† for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike’s first â€Å"Just Do It† advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to â€Å"Let’s do it†, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.[16] In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Real Improve profits. In 2005, Nike â€Å"Air Jordan 20 generations†. Nike Free series, also in protecting the foot, like barefoot training is provided for the wearer. Nike as of May 31, total annual profits had 13.7 billion dollars, a 12% growth in the past fiscal year. On December 19, 2013, Nike Inc’s quarterly profit rose as a result of global orders for merchandise for delivery by April increased 13 percent. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading. (Via HTTP://en.Wikipedia.org/wiki/Nike,_Inc.) Opportunity to Contribute to Society and Be Recognized for Your Efforts. NIKE Charity Organization, is a Non-Governmental Organization Headquartered in PORT HARCOURT RIVERS STATE, NIGERIA. It is autonomous and submissive to the laws of the Federal Republic of Nigeria. They are determined to achieve our dreams and purpose of giving hope to the less privilege and to discharge our duties as members of non-profit organization in accordance to our core  values at National, State and Local Government levels. We are prepared to harness, strengthen and efficiently direct our efforts as much as we are out to join hands with other organizations, and individuals in the fight against the Girl Child Abuse. (Via HTTP://saccharinity.com/about_us.php) Competition NIKE is a consumer products company and the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. The athletic footwear, apparel, and equipment industry is highly competitive in the United States and on a worldwide basis. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment. We also compete with other companies for the production capacity of independent manufacturers that produce our products and for import quota capacity. Our competitors’ product offerings, technologies, marketing expenditures (including expenditures for advertising and endorsements), pricing, costs of production, and customer service are areas of intense competition. This, in addition to rapid changes in technology and consumer preferences in the markets for athletic and leisure footwear and apparel, and athletic equipment, constitute significant risk factors in our operations. If we do not adequately and timely anticipate and respond to our competitors, our costs may increase or the consumer demand for our products may decline significantly. (Via Nike-2013-form-10K) Designing a Competitive Business Model Core Competencies Nike’s quality , technology and brand is famous . Nike’s Air cushion technology is almost using in every basketball shoes ,it’s good for athlete’s foot . the Nike having its own core competence due to organization’s own skills and core competence it has taken a competitive advantage and now is taking a large market share. The core competence of Nike is to specialize in athlete’s foot wear and other sports items. As we know every organization has its R & D department .The R &D department of Nike is playing a vital role because of its innovations in foot wear how the  consumers can feel comfort by wearing their shoes and the quality that’s the most important factor to be given in shoes and they have different categories of shoes which is running shoes nick shocks, Jordan, and other types that is targeting different type of consumers having different perceptions. But most important thing of Nike is they don’t make shoes they design and then give their design to the production companies in Korea and china or Vietnam. Due to which they are more specialized in their innovation and in this way they have made their core competence in making innovative design of athlete shoes. Innovations Nike believe his research and development efforts are a key factor in nis success .NIKE strives to produce products that help to reduce injury , enhance athletic performance and maximize comfort success . (Via Nike 2013 Annual Report) Nike also find many expert in chemistry, exercise physiology, engineering, industrial design, sustainability and related fields ask they advices to fixed Nike’s shoes and clothing . Nike’s air cushion shock absorption technology is famous in the basketball shoes area .Nike’s Brand shoes like LBJ , Kobe and KD has many color and types . Sustainable Competitive Advantage External Analysis : Nike’s brand awareness is famous all over the world ,everyone buying shoes first chose is Nike . Nike sponsored the top athletes and gained valuable coverage. , like Jordan , LeBron James , .From the Nike’s 2013 annual report will find that Nike growing up every years . Nike has many competitors , like Adidas , Puma , Reebok and so on , but Nike’s market share is more than any other . Internal Analysis :As we know ,Nike’s product is quality , Nike’s has own R&D center to creative new technology ,like air cushion shock absorber technology ,environmental technology and so on .It’s basic technology to Nike’s product .Nike always find many creative thing to put in Nike’s product ,like knitting technology in his shoes .That’s awesome . Nike has employed creative marketing and advertisement platforms in building brand awareness and equity of its diversified products. For instance, the company uses Tiger Wood s a skilled golfer to build its line of golf products. It further employs professionals in various departments that include distribution, marketing, finance,  product management, research and design, information technology, and product development so as to sensitize the market of its diversified products Nike also operates an internship program every summer lasting for three months giving students an insight on the diverse brands. Other avenues Nike accomplishes diversification strategy is through mergers, joint ventures, takeovers, and acquisitions. The company also has an R&D unit called the innovation kitchen located in the main parent company in Oregon, to enable it to continue producing unique products such as the cushioning system in shoes. Key Success Factor Jordan Brand : Jordan brand is a big part of the Nike. Jordan’s shoes is popular in all over the world .Jordan shoes occupy the USA 10.8% market share in 2009 .Jordan shoes sales almost two times of Adidas . (Via :http://sports.sina.com.cn/k/2009-09-12/16084584096.shtml)So Jordan brand is a key success factors of Nike .) Jordan brand is popular in young people , every young people want a Jordan’s shoes it’s beautiful and comfortable .Especially Jordan’s air cushion technology , using in every basketball shoes . Technology :In addition to Nike’s own staff of specialists in the areas of biomechanics ,chemistry , exercise physiology, engineering , industrial design, sustainability ,and related fields , we also utilize research committees and advisory boards made up of athletes , coaches, trainers , equipment managers , orthopedists , Podiatrists , and other experts who consult with us and review designs , Materials , concepts for product and manufactur ing process improvements and compliance with product safety regulations around the world . (Nike Annual Report ) Advertisement : Advertisements play a significant role in the athletic apparel industry, as consumers rely on catalogues and online advertisements . Nike has many endorsers ,like Jordan ,James ,Durant and so on. These guys bring many customers .Nike has online store ,you can buy many things in this store ,before new product star sales ,you’ll get an e-mail about this product .Nike’s advertisement not only online but also in everywhere .It’s very amazing! Adidas :Adidas is a very famous company ,it’s very popular in world too .But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,D.Rose and so on .But they hurt or retied .Adidas’s  quality and technology is also well known .But Adidas lost because the endorses . New Balance :New Balance (I will call New Balance as NB for short ) is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And NB is popular in young people ,you will find many youn g people wear NB in the street .IT’s a huge market to NB. Building a Solid Strategic Plan It’s a significant part of a successful business. It keeps the company to where they oriented, to meet their mission, goals and objectives, and lead it on the right way. A Strategy plan is to build a competitive advantage. It involved Vision and Mission Statement, also Objectives and Goals, SWOT Analysis, Competition Analysis and Formulate Strategies. We are going to find out what does Nike different from others, why it is unique, and what it has that others don’t. I am about to use Five Forces Model to analyze the competitive advantages for Nike. Vision, Mission, Goal and Objective Nike’s vision is â€Å"To bring inspiration and innovation to every athlete in the world.† The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, â€Å"If you have a body, you are an athlete.†. It’s their mission. (Via http://help-en-us.nike.com/app/answers/detail/a_id/113/p/3897) Their goal is to become and keep the number one sportswear brand all over the world. Their objective is keep down the manufacturing cost and keep their price down then they can occupied the market in some less developed countries who can become the economically dependent in the industry. (Via http://wiki.answers.com/Q/What_are_the_objectives_of_Nike_company) SWOT Analysis. Strengths As one of the ‘Fortune 500’ company, Nike has numerous strengths. It is positioned at being the number one sportswear brand globally, it Offers their products worldwide, it has a very strong marketing campaign that increases brand familiarity, and it has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done. It has contracts with above 700 shops globally in about 45 different countries. it also has offices in these different countries. It has chains of retail stores like  Niketown so that it can sell there. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight even has it tattooed on his ankle. Weaknesses The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. Nike does have its own reta iler in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Opportunities Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. There is also the opportunity to develop products such as sport wear, sunglasses and jewelry. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. Threats Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nike’s market share. As discussed above in weaknesses, the retail sector is becoming price competitive. This  ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike. (Via Nike 2013 Annual Report, http://www.quality-assurance-solutions.com/swot-analysis-nike.html, http://www.ukessays.com/essays/marketing/account-management-provides-special-treatment-in-marketing-administration-marketing-essay.php http://www.marketingteacher.com/swot/nike-swot.html) Analyze the Competition. Nike has some competitive Direct competitors- Adidas, New Balance and Li Ning. They offer the product that Nike does, and all of these companies have different key success factors. Adidas, is the most competitor od Nike with do doubt, they compete with Nike for No.1 sportswear branding for over 40 years But in these years, Adidas’s market in decrease very fast .Because Adidas’s endorsers did not famous than Nike’s endorses .Adidas’s endorses including Yao Ming ,A.I ,Derrick Rose and so on .But they hurt or retied .Adidas’s quality and technology is also well known .But Adidas lost because the endorses; New Balance is known as a most comfortable shoes .They has many new technology ,such as BIOSHIELD ,ABZORB EX ,REVAX ,ENCAP ,and so on .And New Balance is popular in young people ,you will find many young people wear New Balance in the street . IT’s a huge market to New Balance; Some Significant competitors like Under Armour and Skechers, they offer similar products like apparel or footwear, they compete with Nike in some fields. Some Indirect competitors like The North Face or Columbia, both of them are the most of the famous outdoor brand, they offer windbreaker or accessories that Nike does. They have impacts to Nike in some mutual markets. Conclusion: Nike does perfectly in quality and endorsement, they almost signed all significant players and teams all over the world. Adidas has no most strength but all factors are averaged. New Balance does best in technology, it can makes sneakers more comfortable. (New Balance has never signed any endorsers since it founded, so its score is little bit lower) Cost leadership. Nike uses Business Simulation Strategy. It has no factories, it uses OEM (Original Equipment Manufacturer) to get the work done, and it doesn’t has stores mostly. It offers products to Franchised retailers, and let them sell the products. It saved money from factories and rent, so its overhead is low. No shop, no labors,. quantity of materials, low too. If a supplier increases costs, Nike can easily change a new one with lower cost, Nike can do this because of its ability. Nike definitely has low cost access to factors of production. The enormity of Nike in respect to their suppliers gives them a huge advantage in production negotiations. Due to their high volumes for products, the cut-throat low cost nature of selecting a manufacturer, and coupled with the fact that Nike’s suppliers depend so heavily on them for their own success that they have little to no bargaining room toward raising prices, allows Nike to continuously enjoy low costs of production. Nike’s hardware and software technology implementations of using the not only using the best materials but creating them in a vertical fashion and housing an innovation culture from the top down, allow Nike a first move advantage into cost savings. However most of these advances only bring definite savings for a short time due to competitive parity within the industry, their creative nature definitely does benefit over the long run. Nike reduced costs by cutting some of its endorsements. Company research suggested the endorsement by the Italian soccer team, was not achieving the desired result. Michael Jordan, LeBron James, Kobe Bryant and a few other endorsers were retained while some other like Italian soccer team, were eliminated, to saving over $100 million. Nike does incredible in cost control. (Nike 2013 Annual Report) Differentiation. Differentiation strategy by Nike is used to gain market share advantage in the broad foot ware market. Aside from foot wear, the company boasts of products such as clothing, equipment, and even accessories. The strategy is achieved by producing consumer goods and services that customers perceive to be of high quality or have added unique features. This has been achieved by the company innovating state of the art athletic shoes that are publicized through dramatic â€Å"guerrilla† marketing. Marketing of the different products is designed to coerce customers that Nike’s shoes are not only superior but also a high fashion statement which is a necessary part of a lifestyle based  on athletic or sporting interests. The company has also differentiated itself by using highflyers that are best used in distinguishing sporting disciplines hence enabling the company reach its target market, for instance, the Brazilian national soccer team or even Michael Jordan. Also, Nike is different from others in their Ads. They show not only their technology but also leading endorsers like Michael Jordan, LeBron James, Kobe Bryant and Cristiano Ronaldo in their Ads of new products. At the same time, their Ads are also very creative and with imagination, make people who watched them unforgettable. (Via Nike 2013 Annual Report) Focus.

Tuesday, July 30, 2019

Administer Medication to Individuals and Monitor the Effects Essay

1 Understand legislation, policy and procedures relevant to administration of medication 1.1Identify current legislation, guidelines policies and protocols relevant to the administration of medication see more:identify who is responsible for medication in a social care setting The current legislation that is relevant to administration of medication in social care is: †¢Care standards act 2000 †¢Mental capacity act 2005 †¢Mental capacity act 2000 The legal management of medication are covered by The medicines act 1988 and various amendments such as: †¢The medicines act 1968 †¢The misuse of drugs act 1971 †¢The data protection act 1998 †¢The health and social care act 2001 †¢The children act 1989 Some have a direct impact on the handling of medication in social care settings. These are: †¢The heath act 2000 †¢Health and safety work act 1974 †¢The control of substances hazardous to health regulation 1999 †¢The access to health records act 1990 †¢Mental capacity act 2005 The recording, receipt, storage, administration and disposal of medications must be adhered by employers and employees in accordance with current policies and procedures. Policies are in place to protect everyone. Training should be undertaken or up to date before a support worker can administrate medication. 2Know about common types of medication and their use 2.1Describe common types of medication including their effects and potential side effects Common types of medication are: †¢Antibiotics – these treat infection – side effects are diarrhoea, bloating, sickness, indigestion and abdominal pain. †¢Antidepressants – treats depression or other mental health problems – side effects are blurred vision, diarrhoea, dizziness, loss of appetite, sweating sickness and feeling agitated †¢Analegsics – used to relive pain – side effects are sickness, nausea, dry mouth and drowsiness 2.2Identify medication which demands the measurement of specific physiological measurements

Monday, July 29, 2019

Adolescence and Teenagers

Teenagers spending time at night It is a common phenomenon seeing teenagers hanging out at night in big cities. Places which teenagers like to hang out are shopping malls, computer games centers and sometimes, roadsides. These places have become teenagers’ favourite places because they can meet other teenagers to socialize. Teenagers start congregate at these places since evening and some of them even stay out late loitering aimlessly. Many adults feel that it is risky to allow teenagers to loiter at night. However, some parents think that it is just a phase in life which adolescence feel that they need to mix around with their peer group. These parents tend to give too much freedom to their teenage children because they think that they should not deprive of their children’s freedom to mingle with friends. Nevertheless, not every parent agrees that teenagers should be allowed to go out at night too often. These parents are obviously concerned that when their teenage children spend time out of the house too frequent at night, their children will spend only little time at home with their own family members. When two parents are working, the only time which is available for quality family time is at night. Parents are also worried who their teenage children’s companions are and what influence their children will get from their companions. In addition, parents are also concerned about the food their children consume. It is definitely unhealthy for teenagers to spend their time at fast food outlets which serve high greasy and sugar-contained food. Overeating at night could result in obesity and diabetic. Besides, undesirable and inconsiderate habit of wasting the parents’ hard earned money will be developed.

The United States on the World Stage Essay Example | Topics and Well Written Essays - 750 words

The United States on the World Stage - Essay Example Successful as these programs were for America during its time, one cannot help but wonder as to whether things would have turned out for the better or worst for America if these programs had not been successfully implemented. Let's start with a look at the era of â€Å"Reaganomics† and what America might have been like had it not been implemented at all. Reaganomics was based on the program of governance that balance the national budget and created savings for the country by implementing 4 basic steps: â€Å"(1) Cut tax rates to restore incentives for economic growth , (2) Spending reductions , (3), Anti-inflation monetary policy restraining money supply growth compared to demand, to maintain a stronger, more stable dollar value. (4) Deregulation, which saved consumers an estimated $100 billion per year in lower prices. â€Å" (Ferrera,2011) The system worked in the 80's for the American population and the budget cuts resulted in a surplus of treasury savings which the Clint on administration inherited. It prevented the downward spiral of the economy and allowed the treasury time to recover and earn the taxes needed to cover the national debts (â€Å"The Second American Revolution: Reaganomics†). ... Life became harder for everyone under Reaganomics while before it was implemented, life was alright for most American families. There are those who believe that if Reaganomics had not been implemented, the United States would have gone one of two ways, died economically due to the cost of inflation and the eventual inability of the United States to pay its debts or, continued on its â€Å"life is still affordable† trend that the typical American family was experiencing. Maybe the time of single income families sending their kids off to affordable colleges and universities would still be norm these days instead of student loans and a generation of high school graduates who can't afford college. That is if the taxes were continuing to become higher in rates would eventually stop rising and increasing the costs of basic goods. So maybe, just maybe, the country is somehow better off than if Reaganomics did not exist. Otherwise, the public would not know that there is another way o f cutting the debt and balancing the national budget than the constantly increasing government revenue collections that the Obama administration strongly advocates. Then we have the â€Å"End of the Cold War† to consider. The end of the cold war marked a sort of unification in Europe that allowed tensions between the democratic and socialist European countries to find a platform of peace and camaraderie with one another (Mearshimer, 1990). However, it would seem that the unification of Europe under the Euro, which would not have happened had the cold war not ended, has resulted in more problems for the united European economy that expected. Pres. Ronald Reagan is viewed by the Americans as the man who brought peace to Europe and ended the cold war.

Sunday, July 28, 2019

Education Should be privatized as it is a privilege not a right Essay

Education Should be privatized as it is a privilege not a right - Essay Example Firstly, private schools offer quality and good education that meets the students’ needs in the society. Unlike public schools, private schools have developed a personal approach to learning. Through this approach, learners have many benefits in linking education demands and the job market skills. Meryzn & Ursprung (2005) note that the United States public schools have been an example of the economics of education because of poor quality that do not match the financial allocation by the government. The quality of education can be seen in three approaches. One is quality, this is education that is a personalized, economical and able ensures the needs of students. It is an education system that can make sense in objectives and the societal demands. In order to achieve these good goals of education, some scholars have said that privatization of education is a good step that will make good purpose of education. Brown (2013) Education should not be seen as a right, today there are many great business persons and known sportsmen who have made an immense contribution to the economy without necessarily going to schools (Davidsona 2010). According to National Center for Education Statistics Report 2010 it identified many stidents in public schools as a big problem for the quality of education (Espiona & Gonzalez 2013). The report said that, private schools have half of the public school population. Schools and classes are smaller in the private institution leading to personal teaching that touches the classroom activities. The teacher-student ratio is more favorable, mostly they have a numbers of 1:9 that allows economic value of the parents money. Many public both primary and secondary schools have a ratio of 1:19, meaning there is an acute shortage, and the quality of education is quite low (Brown 2013). Public schools continue to have a big number of students that do not learn due to the big numbers as compared to the teachers. These

Saturday, July 27, 2019

A Peep of History and Lifestyle Through Cookbooks Essay

A Peep of History and Lifestyle Through Cookbooks - Essay Example Historical cookbooks are mainly to pass on certain traditions of food preparation. It is also ought to preserve the heritage brought about by cultural evolution which happened in local kitchens. These kinds of cookbooks tell a story. It teaches the passionate cook about how such food came about- the story behind the ingredients, the reason for its conception etc. These kinds of books are very exact. If it is Italian cooking then expect the prominence of cheeses, tomatoes and other herbs. For French, the prominence of wine and butter are expected. And for most Asian dishes, chilli spices and noodles are to be look forward to. Artistic cookbooks bring about new ways of preparing traditional foods so it can be appreciated by more people, or specific types of people. An example is a vegetarian cookbook or a cookbook which targets diabetics. These are the "usual" dishes but meat is sometimes changed to vegetables or tofu, and carbohydrates are often changed to whole wheat and whole grains. Cookbooks are definitely helpful in understanding the way of life of different societies. These books tell a story of survival, celebration, scarcity or bounty or certain places, regions, era, or century. It can also be observed that the diet of different societies sometimes depend on their faith, beliefs, demography or most often than not, climate. It is of course, expected for people who live near the sea to have lots of sea foods in their diets. Food as Nostalgia Some women in the study conducted by Jean Duruz (1999), considered their successful food making practice as derived from natural ability. Most confess early interests in cooking, as they watch their mothers prepare the favorite foods of the family. However, through their narration of experiences, they illustrated how they learned to cook through a layering of knowledge from different influences. The women learned to cook from mothers, mothers-in-law, grandmothers, sisters, servants, aunts, female friends and neighbours, and occasionally fathers, fathers-in-law and husbands. They augmented this knowledge with domestic-science classes in high school and adult-education classes at technical college. Some were self-taught, both before and after marriage, through trial and error and reading cookbooks. According to Jean Duruz (1999), food brings about so much nostalgia in the Australian Society. Duruz describes for cookbooks which evoke 1950s nostalgia in Australia, a nostalgia for times perceived as conflict-free, pre-political, and child-like: "the fifties as a childhood for the nineties." Duruz' nostalgia is comprised of memories, such as the idealized 1950s nuclear family, which never in fact existed. According to Duruz(1999), he recipes and reminiscences are meant to evoke a lost Eden, a time before the fall, with the stress not only on the extended family, but the harmonious community. It is interesting to note that Duruz did not learn to cook as a child, as she recalls that household helpers did most of the cooking in

Friday, July 26, 2019

CRJS475IP3 Research Paper Example | Topics and Well Written Essays - 750 words

CRJS475IP3 - Research Paper Example This amendment was introduced in 1789 in the Congress by James Madison. Under this amendment, any type of search and seizure including arrest is not allowed without a reasonable cause. A warrant must be issued for arrest or search by a law enforcement officer. The Supreme Court of the U.S. has outlined that the purpose of this amendment is to guarantee privacy, security, and dignity to citizens against invasion acts done by Government officials, regardless of the fact that the officer may be investigating a crime. However the major aim is to safe the citizens from ‘unreasonable’ search and seizure (Penven, 2012). However, in this case the investigators do not have warrants but they do have a probable cause to carry out a search. The probable cause defined by the court is when the facts reasonably show that a crime has been committed or is about to be committed. The investigators must have reasonable information or situation which leads a reasonable person to believe that a crime may be committed. Investigators must have legally sufficient reasons to carry out a search and believe that the search would uncover criminal activity (Henry, 2009). As in this case, the suspect had explosives in his house which are dangerous and can reasonably cause damage to the citizens around him. Moreover, the presence of computers, cell phones, and laptops gives the investigators reasonable cause to believe that he was involved or being involved in an indecent or criminal activity. The Fifth Amendment also sets boundaries for the police officers to carry out procedures fairly. It outlines that a person must not be answerable for a capital or infamous crime without the presence of a grand jury, nor should a person be held for the same crime twice, nor shall he be compelled to be a witness against himself in any case, nor he shall be deprived of life, liberty or property

Thursday, July 25, 2019

Geologic Hazards project Research Paper Example | Topics and Well Written Essays - 2500 words

Geologic Hazards project - Research Paper Example The world at large has appreciated the enormous damages that earthquakes cause and responded positively by setting up disaster management teams which aid in an earthquake. Although the risk to earthquakes is higher in certain geographical regions than others, the fact that an earthquake has never occurred in a particular place is no guarantee that it would never occur. It is based on that premise that I opted to research on earthquakes with an aim of examining the causes, the effects, possible preventions and the responsibility of governments and the people at large (Fountain, 2012). At or below the surface of the earth within the crust which is the third layer of the earth, a sudden energy release occasions seismic waves which trigger the movement or tremor of the crust. It is this phenomenal activity that constitutes an earthquake. Two foremost origins are linked to earthquakes; tectonic forces associated with plate margins and faults and explosive volcanic activity. The theory of tectonic plates posits that the crust of the earth is composed of numerous plates which are large and float freely on the mantle. The free flow of the plates enables their movement drifting as independent layers towards, away and against each other. The drifting though gradual in nature triggers the earthquakes when the layers collide or slide against each other. This process can be explained by the Elastic rebound theory. Essentially, if one holds both sides of a twig and applies pressure on both ends, the pressure piles in the middle until when the elastic limit of the twig is exceeded then it snaps suddenly with a consequent release of energy. The energy traditionally causes the twig to vibrate (Simon, 2006). Similarly when the layers of the crust collide with each other, the pressure applied on the end of a particular layer forces is spread all over the plate(layer) and it succumbs by snapping at a particular point just like the twig snaps in the middle. The snapping is what

Wednesday, July 24, 2019

The Technology of Gender Assignment Example | Topics and Well Written Essays - 500 words

The Technology of Gender - Assignment Example Over the passage of time, with greater representation of women in the workforce, gender has become confined to family matters and insensitivity toward gender is found in the social framework. The technology of gender is the term used to refer to those sets of cultural practices which play a role in making a body gendered. This course’s theoretical basis is the conceptualization and articulation of the human body within particular discourses of culture that include but are not limited to religion, law, medicine, and economy. These discourses are based on the deepest cultural ideologies and belief systems and jointly form a framework that dictates particular ways in which men and women should think, behave, and interact with one another and with the environment. Four propositions made in the article when mentioned chronologically in decreasing order of self-evidence include; gender is a representation, this representation is the construction of gender, the process of gender cons truction is as effective today as it was in the past, and the deconstruction of gender affects its construction. In this article, the author has complimented upon the perception of ideology as being without outside. The author suggests that there does exist an outside to ideology, â€Å"a place from where ideology can be seen for what it is – mystification, imaginary relation, wool over one’s eyes; and that place is†¦scientific knowledge† (de Lauretis). I would like to second the author in this because science does provide an explanation for a phenomenon on the basis of objective reasoning and logic. Characterization of the subject of feminism by the movement as ideological representation in and out of the gender is a back and forth movement between gender representation and what is made unrepresentable by the gender.

Tuesday, July 23, 2019

Resume and Application Letter Writing Essay Example | Topics and Well Written Essays - 2500 words

Resume and Application Letter Writing - Essay Example The essay "Resume and Application Letter Writing" is a consolidation of ideas presented by the students during the online interaction on the resume and application writing. The author of this report has provided additional information to fill in the gaps in the report to make it more comprehensive and relevant to the readers. The resume or application letter does not grab the attention of the employer in the first 10 seconds that application will probably go into the trash. As it is, writing an attention grabbing resume is a must. Effective resumes are interesting, brief, concise and to the point. Well written resumes and application letters are very important to create a positive first impression on the prospective employer and get that precious interview appointment. There were three basic resume formats discussed by the group online. These resume formats are (a) chronological format, (b) functional format and (c) combination format. The chronological resume which outlines the appl icant’s job experiences in a reverse chronological order is the most widely used resume format. Technically, the reverse chronological resume illustrates the candidate’s career growth in the past years and capitalizes on the experience gained by the applicant through his or her previous work. Many employers prefer to review this type of resume for the following reasons, they are more familiar with this type of resume, the chronological resume is easier to understand and it highlights the career growth and stability of the applicant.

Creative Writing - Belonging Essay Example for Free

Creative Writing Belonging Essay The clear, bright and enlightening blue skies greet my face as I ponder through my thoughts in my head. The sun blossoms it’s radiating sunlight, which glisten and reflect off the tranquil, wavy sea to reveal elements of a mystifying, inexplicable, yet convivial world. My heart beat pulsates through my ears†¦ so silent and blissful this world of beggaring-description, words could not hope to utter moments like these. It was the idea of confronting, change and experience which led me to this endeavouring challenge of discovery. In preceding life, â€Å"discovery† was but a mere artwork to me; its extravagant detail painted an image which took me to a new world of the unknown. Its colours merged and intertwined, creating infinite pathways for life to take me far beyond the norm. But, it was just a painting. Vibrant as the sky could ever be, inhabitants of birds and seagulls cluster amongst the sky’s surface to shadow various regions of radiation. Numerous shades of varying size, shape and darkness swam steadfast past my eyes, stimulating diverse light shades across the sea surface. I travel along a path to encounter countless fish as their scales unleash myriad hexagonal-structured reflections, capturing every single colour of the rainbow. I touch the water and an instant sensation crawled through my fingertips, as the water almost desiccated back down my finger, revealing wondrous ripples. The constant expansion and flow of ripples developed into motions of diffracting sunlight which followed a distinct pattern of iridescent white light. The sea so pure, its reflections illuminated my face with the pattern of the undulating water flow. A flash before my eyes re-writes the memoirs of my past life solitary and confined to the one passageway of safety and security. Ironic is it not? That such an introverted life could lead to the feeling of belonging to something ordinarily worthwhile, or to conduct a life of normality. I still hear a screech suddenly exerted from the fancy convertible making an unceremonious turn, piercing the dusk, still fog of night. The periodic fear of tomorrow, dreading what society had in stall for me. A vision of â€Å"my world† was painted bit by bit, colour by colour and section by section; a world of drifting into the crystalline sea far beyond human sight. It shimmered into this blazing, crimson sunset that protrudes colours of red, white and tinted blue clashing and smashing, latticing over and over again, against one other only to produce an amalgamation of beautified hope and warmth, resulting in this augmentation of sanctity, safety and assurance. A world I longed to belong†¦ I always questioned myself, repeatedly over and over and over again about my identity, destiny and independence. Was it really necessary to do what I did? To precariously determine my own destiny, where life was to be lived unknowingly? To see my father tremulous and mother on her knees, with her hands drenched in tears. A sudden emotion of fear and regret struck my heart in its centre, but also a sigh of relief. I was suddenly brought back to reality by the roar of the motor. The consistency of ripples flowing causes my reflection to distort with the scaly and incandescent rays from the schools of fish and the sun’s protruding rays of warmth and somewhat, hope. I closed my eyes for a few seconds to relax and enjoy this free moment†¦ 1|Page Jason Chan Year 12 Ms. Sake However, I felt a drop of water plummet on the right side of my cheek. My heart froze for a micro -second, dreading to open my eyes as I assumed for the worst. I hear the deafening silence of the waves, on the brink of a complete halt in their tranquil motion. No longer did the extravagant light shower the crystal sea, nor did the birds flourish over the sky. Foul-coloured fluffs of clouds conquered the remaining essence of light the sky had to offer. Cataclysmic roars of thunder clashed in every direction, ringing my ear drums heavily like lava and debris suffocating the mountain sides. â€Å"My world† I belonged to flashed for one second and I saw the usual back gate with a pathway leading my innate mind to the cataleptic regret. It was then I compelled myself up knowing it was and is finality. I remember clearly tilting my head to the side, seeing the sun’s arms reaching through the minute openings of my curtains, greeting my face and mind, pondered with thoughts and feelings of beggaring description. My face heated up, my hands trembled, my fingers shook hysterically as I held the key to freedom, and a drop of water plummeted from the right side of my cheek onto the pure, hue labelled, â€Å"Father and Mother†. That final tear symbolised the very last essence of me, only to distribute out and smudge the ink. Nevertheless, I told myself my world is and always will be created by me, so I relieved myself of intense emotion and wiped my tears away, got my bag and strode with pride to my new world. The sight flashed again, bringing me to a world of catastrophe, as lightning collapsed from the sky as if Zeus had deliberately done so. My fear multiplied as fast as the rain drops fell. I felt a gush of aggravated wind fly past my hair at a ghastly speed. A continuation of heaviness impeded my stability as the turbulent sea rocked like an exacerbated avalanche. It was as if the glistening, crystal sea has become the enemy, the hardship, a hurdle to overcome – my world had become my enemy. I grasp the sides of my capsule with my sweat-bear hands, clenching in fear for my life. Spontaneously, words of my cataleptic regret begin surging in and out, left, right and centre of my mind†¦

Monday, July 22, 2019

Importance in the novel Essay Example for Free

Importance in the novel Essay Explore the portrayal of Serena Joy and the Commander in the early part of the novel. Also estimate their characters importance in the novel. Serena Joy is portrayed as a frustrated, hostile and rude woman who is full of hate; which in some respects you could say she is, but her character runs much more deeply than is first apparent to the reader. This is portrayed through her characters words, actions and pursuits in many different ways. An example of this is her frustration at the little amount of freedom she is allowed. Although when compared to a character like, Offred she has a lot of freedom, she feels she doesnt, It is a little thing, but in this household little things mean a lot. , Many of the wives have such gardens, its something for them to order and maintain and care for. By having a garden like this, and being allowed to take charge of it, and look after it, she feels this gives her some importance in the community. It is a distraction, a place of escape for her from the life that she leads, which is boring and she is not happy with. This is the only freedom she is allowed in the life she leads now, which although it doesnt mean a lot to her, it should be treasured because in Gilead to have freedom like that is unthinkable to most; this portrays Serena Joy to be a women who takes things and her status in the elite, for granted. The tulips are red, a darker crimson towards the stem; as if they had been cut and are beginning to heal there. The garden to Serena Joy is also something she can take her frustration out on, as she is not supposed to harm Offred. An aspect portrayed to us immensely about her character is her great longing for children; this is shown in many of the domestic pursuits she carries out, i. e. gardening and knitting, They arent scarves for grown men but for children. Although these are scarves supposed to be made for the Angels who are grown men, she makes the scarves in children sizes. This shows the reader how she is always thinking about children, and how she longs to have children of her own. Her garden also portrays these feelings she has about children of her own, Many of the wives have such gardens, it is something for them to order and maintain and care for. She treats her garden, like you would expect her to treat a child, by caring for it lovingly with great affection. She is rude and hostile towards Offred, because she hates the fact that she is there because she cant have children of her own, also it must be a humiliating experience for her, the thought of her husband making love to another woman, So, youre the new one, she said. She didnt step aside to let me in, she just stood there in the door way, blocking the entrance. She wanted me to feel that I could not come into the house unless she said so. This is where the reader, feels a little compassion for Serena Joy, as she is portrayed as an awful women, who really has bought this predicament on herself; but it must be humiliating for her. Her husband is sleeping with another women, and as far as she is concerned it is because she cannot have children. She also knows that this life that she has helped to promote, is awful and she hates the way in which she has to live now. Her name is also trying to portray an image of serenity and joy, which once she as a young woman had portrayed, but now with a new way of living, her nature has come to contradict her name, The woman sitting in front of me was Serena Joy. Or had once been. So it was worse than I thought. The Commander is portrayed as a man who will use his power and authority to get what he wants. He rebels against his own way of life that he has fought to promote, which portrays to us that he too is unhappy with the way he has to live his life, he isnt supposed to be here, He is violating custom. I feel that as we read further into the novel, the way he uses his power to get what he wants will be even more strongly portrayed as part of his character to the reader. We dont get vivid descriptions of the Commander at first. He is a character which you know is there but we dont get to meet or see at the beginning of the novel. This portrays him as a slightly mysterious, and you never quite know when to expect him to turn up, The commander stops, gets into the car, disappears, and Nick shuts the door. His clothes also gives an awe of uncertainty and mystery as he has to dress all in black, which is the colour closely associated to death. Hes a character of great importance in the society of Gilead, and we see this at the Ceremony. We see at the ceremony that he is a highly influential character too, We watch him: every inch, every flicker. Everyone watches him and wants to be him, which shows he is influential, this though is just because of the power, importance and freedom he has, which all the other characters can only dream about. The first description we get of the Commander portrays him as a very ordinary looking man, When you get down as far as the chin he looks like a vodka ad, in a glossy magazine, of times gone by. He looks like a friendly approachable man, which slightly contradicts the mysterious feel he has portrayed at the very beginning of the novel. As they are both characters of great power within the society, I feel they are very important in the novel as a whole, and as the book goes on their importance will increase. They are both very strong characters, and both feel that they are hard done by compared to how they used to live but they arent when compared to characters like Offred. This is also true of many people in the world today. They are two characters in the novel who care only for themselves and nobody else, even though they are very lucky with what they have.

Sunday, July 21, 2019

Seven Steps In The Benchmarking Process Business Essay

Seven Steps In The Benchmarking Process Business Essay Benchmarking  is the process of comparing ones business processes and  performance metrics  to industry bests or  best practices from other industries. Dimensions typically measured are quality, time and cost. In the process of benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compare the results and processes of those studied (the targets) to ones own results and processes. In this way, they learn how well the targets perform and, more importantly, the business processes that explain why these firms are successful. Benchmarking is used to measure performance using a specific  indicator  (cost per unit of measure, productivity per unit of measure, cycle time of x per unit of measure or defects per unit of measure) resulting in a metric of performance that is then compared to others. Also referred to as best practice benchmarking or process benchmarking, this process is used in management and particularly strategic management, in which organizations evaluate various aspects of their processes in relation to best practice companies processes, usually within a peer group defined for the purposes of comparison. This then allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance. Benchmarking may be a one-off event, but is often treated as a continuous process in which organizations continually seek to improve their practices. BASICS OF BENCHMARKING Indian organizations are becoming world class both in terms of size and performance. Therefore, there is a greater need to become superior in performance consistently. Quality is becoming the hallmark for both products and services. Indian and multinational organizations are increasingly becoming quality conscious and try to deliver high quality products and services to customers. Quality delivery which was the property of General Electric, Ford, General motors, Xerox and ATT had become the buzzword in many corporate circles in India as well. From Software major Infosys to Automobile giant Mahindra are adopting best in class technologies, borrows and adopt best ideas, incubate and implement them as part of their corporate strategy. As individuals do swot analysis, companies have to do swot analysis for their competitive advantage and for long term survival. The external competitive pressure on the system had made its absolutely necessary to benchmark with similar organizations or organizations of different breed. However, benchmarking cannot cure all diseases of the company. Why the companies benchmark? Instead of being inward looking companies, large corporations are more outward looking nowadays. Liberalization and globalization had made the industries very competitive. Equally the transfer and adoption of technologies are more easier nowadays. The other advantage of benchmarking is the lowest cost associated with the process. The companies do not invest sizeable investments in research and development and there is no threat of any sunk cost. The process or practice or technology are readily available and easily be plagiarized. A company that decides to undertake a bench-marking initiative should consider the following questions: When? Why? Who? What? and How? WHEN Benchmarking can be used at any time, but is usually performed in response to needs that arise within a company. According to C.J. McNair and Kathleen H.J. Leibfried in their book  Benchmarking: A Tool for Continuous Improvement,  some potential triggers for the benchmarking process include: quality programs cost reduction/budget process operations improvement efforts management change new operations/new ventures rethinking existing strategies competitive assaults/crises WHY This is the most important question in managements decision to begin the benchmarking process. McNair and Leibfried suggest several reasons why companies may embark upon benchmarking: to signal managements willingness to pursue a philosophy that embraces change in a proactive rather than reactive manner; to establish meaningful goals and performance measures that reflect an external/customer focus, foster quantum leap thinking, and focus on high-payoff opportunities; to create early awareness of competitive disadvantage; and to promote teamwork that is based on competitive need and is driven by concrete data analysis, not intuition or gut feeling. WHO Companies may decide to benchmark internally, against competitors, against industry performance, or against the best of the best. Internal benchmarking is the analysis of existing practice within various departments or divisions of the organization, looking for best performance as well as identifying baseline activities and drivers. Competitive benchmarking looks at a companys direct competitors and evaluates how the company is doing in comparison. Knowing the strengths and weaknesses of the competition is not only important in plotting a successful strategy, but it can also help prioritize areas of improvement as specific customer expectations are identified. Industry benchmarking is more trend-based and has a much broader scope. It can help establish performance baselines. The best-in-class form of benchmarking examines multiple industries in search of new, innovative practices. It not only provides a broad scope, but also it provides the best opportunities over that range. WHAT Benchmarking can focus on roles, processes, or strategic issues. It can be used to establish the function or mission of an organization. It can also be used to examine existing practices while looking at the organization as a whole to identify practices that support major processes or critical objectives. When focusing on specific processes or activities, the depth of the analysis is a key issue. The analysis can take the form of vertical or horizontal benchmarking. Vertical benchmarking is where the focus is placed on specific departments or functions, while horizontal bench-marking is where the focus is placed on a specific process or activity. Concerning strategic issues, the objective is to identify factors that are of greatest importance to competitive advantage, to define measures of excellence that capture these issues, and to isolate companies that appear to be top performers in these areas. HOW Benchmarking uses different sources of information, including published material, trade meetings, and conversations with industry experts, consultants, customers, and marketing representatives. The emergence of Internet technology has facilitated the bench-marking process. The Internet offers access to a number of databases-like Power-MARQ from the nonprofit American Productivity and Quality Center-containing performance indicators for thousands of different companies. The Internet also enables companies to conduct electronic surveys to collect bench-marking data. How a company benchmarks may depend on available resources, deadlines, and the number of alternative sources of information. ADVANTAGES OF BENCHMARKING Lowering Labor Costs One advantage of benchmarking may be lower labor costs. For example, a small manufacturing company may study how a top competitor uses robots for several basic plant functions. These robots may help the competitor save a significant amount of money on labor costs. Company managers may obtain information on these robotics systems through the competitors website or online articles. They may also identify the company that sold the competitor the robots. Subsequently, the company using benchmarking may call the robot manufacturer to help set up its own system. Improving Product Quality Companies may also use benchmarking to improve product quality. Engineers sometimes purchase leading competitors products. They may then take them apart, study them and determine how the competitors products outlast or outperform others in the industry. Chemical engineers may study food or cleaning products in a similar manner. They can then compare various elements contained in competitive products to their own product line. Subsequently, improvements can be made to product quality. Increasing Sales and Profits A company that uses benchmarking to improve its functions, operations, products and services may enjoy increases in sales and profits. Customers are likely to notice these improvements. The benchmarking company may also promote is improvements through company brochures, its sales reps, magazine and television ads. These efforts are likely to increase sales, especially among core customers. Companies that operate more efficiently due to benchmarking can drastically lower their expenses. These savings can be lead to greater profits. Considerations Some organizations use internal benchmarking to improve performance in different departments. Department managers may study and emulate the best practices of one particular department. These changes may spark improvements among all departments. Internal benchmarking has its limitations, however. The companys top department may not be functioning as efficiently as others in the industry. This means the other departments were not truly benchmarking against the best departments out there. PROCESS OF BENCHMARKING When it comes to Competitive Intelligence, there are a few simple tools that can provide for sophisticated comparisons of business functions between organizations that can help firms benchmark the constituent processes of the company with direct or indirect competitors, allowing a company to gain the upper hand in a marketplace. But, what is the process for setting the metrics, methodologies, milestones and comparisons which might be used to measure the success of a CI/benchmarking function, or the success of a Strategic Planning department as a whole? Benchmarking is best used and described as a framework for strategic planning in that, once elements of study are identified, metrics can be applied to the key success factors (KSFs) of the industry or marketplace and these measures or benchmarks are then used to develop future quality and market initiatives for the firm to enhance its overall competitive position. It is generally considered that there are seven steps to this process, as explained below. However, this analysis of intra- and sometimes inter-industry competitors can form the foundation for future competitor analysis when the emphasis is placed upon the goals and financial capabilities of the competitor. Seven Steps in the Benchmarking Process: 1. Determine which functional areas within your operation are to be benchmarked those that will benefit most from the benchmarking process, based upon the cost, importance and potential of changes following the study. 2. Identify the key factors and variables with which to measure those functions usually in the general form of financial resources and product strategy. 3. Select the best-in-class companies for each area to be benchmarked those companies that perform each function at the lowest cost, with the highest degree of customer satisfaction, etc. Best-in-class companies can be your direct competitors (foreign or domestic), or even companies from a different industry (parallel competitors with replacement or substitute products or services; latent competitors which might backwards- or forwards-integrate into your market; or, out-of-industry firms with whom you do not compete, but which have best-in-class areas to be studied such as FedEx or Wal-Mart in logistics). 4. Measure the performance of the best-in-class companies for each benchmark being considered from sources such as the SEC, companies themselves, articles in the press or trade journals, analysts in the market, credit reports, clients and vendors, trade associations, the government or from interviews with other organizations willing to share their prior research or swap it with you. 5. Measure your own performance for each variable and begin comparing the results in an apples-to-apples format to determine the gap between your firm and the best-in-class examples. Always feel free to estimate results, as exact measures are usually disproportionately difficult to obtain and often do not significantly add value to the study. 6. Specify those programs and actions to meet and surpass the competition based on a plan developed to enhance those areas that show potential for compliment. The firm can choose from a few different approaches from simply trying harder, to emulating the best-in-class, changing the rules of the industry or leapfrogging the competition with innovation or technology from outside the industry. 7. Implement these programs by setting specific improvement targets and deadlines, and by developing a monitoring process to review and update the analysis over time. This will also form the basis for monitoring, revision and recalibration of measurements in future benchmarking studies. DIFFERENT MEASURES OF BENCHMARKING One of benchmarkings cardinal questions is that of what to measure. That depends on the nature of the business. The point is that you cannot chase 50 benchmarks at the same time. One macro benchmark is required which then might be broken down into a series of supporting micro measures. Although it is fine to circulate such a measure, the most worthwhile aspect of the benchmarking process can be the opportunity for people in an organisation to see at first hand how other organisations go about their business. It is the process itself which is valuable; the voyage that is more educational than the reaching of the destination. Nevertheless, measurable performance falls into the three broad areas: à ¢Ã¢â€š ¬Ã‚ ¢ time; à ¢Ã¢â€š ¬Ã‚ ¢ cost; and à ¢Ã¢â€š ¬Ã‚ ¢ quality. Time measures should incorporate the process from start to finish. For example, from when a customer places an order to the time of receipt of goods and payment, thereby accounting for total lead time, product development time and productive time. Cost measures are the traditional basis of comparison between firms and, because of this, we are often most comfortable with these measures. Two which can be useful in benchmarking are total process cost per unit of output and return on assets. Quality measures should capture the errors, defects and waste attributable to processes. Some measures which should be used in achieving this include process variability, defects, process yields, customer perceived quality, cost of quality and quality improvement efforts. TYPES OF BENCHMARKING There are a number of different types of benchmarking, as summarised below: Type Description Most Appropriate for the Following Purposes Strategic Benchmarking Where businesses need to improve overall performance by examining the long-term strategies and general approaches that have enabled high-performers to succeed. It involves considering high level aspects such as core competencies, developing new products and services and improving capabilities for dealing with changes in the external environment. Changes resulting from this type of benchmarking may be difficult to implement and take a long time to materialise Re-aligning business strategies that have become inappropriate Performance or Competitive Benchmarking Businesses consider their position in relation to performance characteristics of  key products and services. Benchmarking partners are drawn from the same sector. This type of analysis is often undertaken through trade associations or third parties to protect confidentiality. Assessing relative level of performance in key areas or activities in comparison with others in the same sector and finding ways of closing gaps in performance Process Benchmarking Focuses on improving specific  critical processes and operations. Benchmarking partners are sought from best practice organisations that perform similar work or deliver similar services. Process benchmarking invariably involves producing process maps to facilitate comparison and analysis. This type of benchmarking often results in short term benefits. Achieving improvements in key processes to obtain quick benefits Functional Benchmarking Businesses look to benchmark with partners drawn from different business sectors or areas of activity to find ways of improving similar functions or work processes. This sort of benchmarking can lead to innovation and dramatic improvements. Improving activities or services for which counterparts do not exist. Internal Benchmarking Involves benchmarking businesses or operations from within the same organisation (e.g. business units in different countries). The main advantages of internal benchmarking are that access to sensitive data and information is easier; standardised data is often readily available; and, usually less time and resources are needed. There may be fewer barriers to implementation as practices may be relatively easy to transfer across the same organisation. However, real innovation may be lacking and best in class performance is more likely to be found through external benchmarking. Several business units within the same organisation exemplify good practice and management want to spread this expertise quickly, throughout the organisation External Benchmarking Involves analysing outside organisations that are known to be best in class. External benchmarking provides opportunities of learning from those who are at the leading edge. This type of benchmarking can take up significant time and resource to ensure the comparability of data and information, the credibility of the findings and the development of sound recommendations. Where examples of good practices can be found in other organisations and there is a lack of good practices within internal business units International Benchmarking Best practitioners are identified and analysed elsewhere in the world, perhaps because there are too few benchmarking partners within the same country to produce valid results. Globalisation and advances in information technology are increasing opportunities for international projects. However, these can take more time and resources to set up and implement and the results may need careful analysis due to national differences Where the aim is to achieve world class status or simply because there are insufficientnational businesses against which to benchmark. SUCCESSFUL BENCHMARKING There are several keys to successful benchmarking. Management commitment is one that companies frequently name. Since management from top to bottom is responsible for the continued operation and evaluation of the company, it is imperative that management be committed as a team to using and implementing benchmarking strategies. A strong network of personal contacts as well as having an open mind to ideas is other keys. In order to implement benchmarking at all stages, there must be a well-trained team of people in order for the process to work accurately and efficiently. Based on the information gathered by a well-trained team, there must also be an effort toward continuous improvement. Other keys include a benchmarking process that has historical success, sufficient time and staff, and complete understanding of the processes to be benchmarked. In almost any type of program that a company researches or intends to implement, there must be goals and objectives set for that specific program. Benchmarking is no different. Successful companies determine goals and objectives, focus on them, keep them simple, and follow through on them. As in any program, it is always imperative to gather accurate and consistent information. The data should be understood and able to be defined as well as measured. The data must be able to be interpreted in order to make comparisons with other organizations. Lastly, keys to successful benchmarking include a thorough follow-through process and assistance from consultants with experience in designing and establishing such programs.

Saturday, July 20, 2019

Song of Solomon Essay: Devotion and Protection -- Song Solomon essays

Devotion and Protection in Song of Solomon   Song of Solomon is a novel written by Toni Morrison. As research is done further, into the bible, the title refers to a book from the Old Testament. A major theme of the book in the bible is love. It is about honor and loyalty. This is similar to the theme of love and protection in the book by Toni Morrison. Three female characters that portray this best are: Pilate, Ruth, and Magdalene called Lena. In the book, they are women that try to protect the people they love from men in their family. In the bible, they hold similar roles of devotion to those that they love. In Song of Solomon, Pilate is a strong-willed and independent woman. The reason that Ruth goes to her, is to protect her child. The first time that Ruth needs help is because of the way that Macon maltreats her (125-6). She is scared of Pilate because of her abnormalities and what Macon has said about her(138). Ruth ignores h... ...chased from her body, she is seen as good by being faithful to Jesus and loving him to the end ( Mark 16:9). Through out Song of Solomon and the bible, these three characters hold similar roles and personalities to their counterparts. Pilate, Ruth, and Magdalene are characters that are devoted to those that they love and try to help and protect them from harm. As the Song of Solomon book in the bible, the women of the novel love and care for their family members.   

human genome project :: essays research papers fc

What would you do if you were given the power to change your genetic code from brown hair to blond?. Man has had this ability through natural selection for some time without knowing it, but in the near future scientist will be able to speed the process of natural selection by changing a persons genes. Scientists have identified what constitutes human DNA located in the nucleus of a cell. The Human Genome Project was established to identify the genes that make us who we are and is now an international organization. The massive task of identifying the numerous gene combinations has created a problem. In the nucleus are 22 genomes, plus two sex chromosomes which have already been identified. In the 22 genomes there are approximately 3 billion base pairs of DNA, which contain 50,000 to 100,000 genes, a basic unit of heredity. The identification of these base pairs is the goal of the Human Genome Project, which started in 1990 and whose job it is to identify the letters or chromosomes in DNA. These letters represent nucleotides called adenine, guanine, thymine, and cytosine (or A, C, T, G). ('92 BSCS pg. 1) The Human Genome Project idea originated in the mid 1980's and was discussed in the scientific community and media through the latter part of that decade. In the United States the combined effort of the Department of Energy and the National Institute of Health were involved in the project planning. (The National Center For Genetic Research) The Human Genome Project has several goals including identifying the genes of a human assessing the genes and comparing human DNA to that of bacteria, yeasts, the fruit fly, mice, and the Arabidopis thaliana, a small genome plant that grows rapidly. A major purpose is to determine how evolution proceeds from lower organisms to humans, and discover why the smaller genomes of animals have less junk or unneeded DNA. Geneticists use two types of maps to characterize the genes they discover--a genetic linkage map and a physical map. A genetic map registers the distance between the fragments of DNA we know according to the frequency with which they are inherited. The physical map measures the actual physical distance between two markers. Scientists want to map and develop technology for rapid genotyping, plus develop markers that are easy to use as well as generate new mapping techniques. (Instrumentation) Scientists can map genes but it is still expensive.

Friday, July 19, 2019

Essay on Adas Metamorphosis to Independent Woman in Cold Mountain

Ada's Metamorphosis to Independent Woman in Cold Mountain As Ada arrives at Black Cove, she and her father are completely unprepared for a life of independence. The ride there becomes the first of their problems. A new horse and cabriolet were purchased for the trip, but that was their first mistake. "The rain fell aslant, coming at their faces so that the top of the carriage did little good in sheltering them from it" (55). Monroe, Ada's father, had no idea on how to get to Cold Mountain, and "At each fork, Monroe simply guessed at the route they ought to take" (55). Ada's life in Charleston was one of aristocracy. She enjoyed balls, parties, and suitors, none of which helped her in any way at Black Cove. Ruby comments that she "could only marvel at the lives so useless that they required missing sleep and paddling about on a river for pleasure" (144). Ruby's arrival helps Ada immensely. Without Ruby's help the garden would never me more than "weeds that Ada could not name and had neither the energy nor the heart to fight" (28). Ruby was constantly planning...

Thursday, July 18, 2019

Leo XIII: Rerum Novarum

1. What did Leo say about the poor people? The present age has handed over the working poor to inhumane employers and greedy competitors. (a. 6) He saw the working poor as needy and helpless, (a. 66) And they are insufficiently protected against injustices and violence. (a. 32) 2. What did he want the working poor to understand? He wanted the working poor to understand that the lowest in society cannot be made equal with the highest and that poverty is no disgrace. (a. 37) To suffer and endure is human. (a. 27) The working poor are told not to injure the property or person of their employers and not to forcibly the property of others. (a. 55) 3. What was the moral component of Leo's message? The message to the working poor seems to be aimed at calming and consoling the poor, encouraging them to accept their position in society without rancor and without harm to others. Leo sought to enlist the aid of the working poor in preserving good order. 4. What did Leo say to those who work with the poor? Leo XIII declared that the working poor must be cared for. Employers have clear moral obligations: workers are not to be treated as slaves; the dignity of your workers' human personality must be respected; do not use people as things for gain; do not oppress the needy or the wretched for your own profit. The approach to employers is on a high moral plane, but it is also very practical: you need your poor worker, so work with him harmoniously. It is immoral to treat workers unjustly, and it is also not in the best interest of ownership and management. 5. What was the message to the employers? Leo warns the employers against the pitfalls of being wealthy; pointing out that wealth does not end sorrow and that it is a hindrance to eternal happiness. In view of eternity, what counts is not how much we have but how we use what we have, and we will have to account to God for our use of wealth 6. What did the Pope say to the wealthy? The wealthy are told that their goods are for their perfection and the benefit of others, and they are encouraged to share their goods when they see others in need: when the need is extreme, the demand is of justice: otherwise, the demand is of charity. 7. What was R.N's teachings of unions and strikes? The encyclical comes down strongly in favour of unions, stating that their increase is to be desired. (a. 69) The immediate object of unions is the private advantage of those associated, so that workers are to use their unions to secure increase in goods of body, soul and prosperity. (a. 71) The principal goal of unions is moral and religious perfection. (a. 77) The message about preserving good order is clear and unmistakable, but so is the message about standing up for rights. Leo XIII wanted the working poor to protect their interests, to make demands, to press their claims, and the principal means for doing this was the formation of unions. 8. What did Leo say about working conditions? Wages should never be less than enough to support a worker who is thrifty and upright. (a. 63) Work should not be so long that it dulls the spirit or that the body sinks from exhaustion. (a. 59) The factors in the establishment of hours are listed as: the nature of the work; the circumstances of time and place; the physical condition of the workers. (a. 59) 9. What was his stand on private ownership and property? Private ownership must be preserved inviolate. (a. 23) Must be regarded as sacred. (a. 65) It is wrong for ownership to be limited to a small number of people, and private property must be spread among the largest number of population. (a. 65) And a more equitable division of goods. (a. 66) 10. How did Leo see the role of government? The purpose of government is to cause public and individual well-being. (a. 48) The government must protect the community and it's constituent parts. (a. 52) Protect equitably each and every class of citizens. (a. 49) Give special consideration to the weak and poor. (a. 54) This special care should include the working poor. (a. 54) Improve the condition of workers. (a. 48) Safeguard the well-being and interests of workers. (a. 49) Protection of the goods of the worker's soul. (a. 57) The government's intervention in matters of wages, hours, and working conditions should be avoided. (a. 64) The government does not have the authority to forbid unions. (a. 72) It can oppose, dissolve and prevent unions when their objective is at variance with good morals, justice, or to it that there are no strikes. (a. 56) It should seek to remove the causes of strikes. (a. 56) Government must permit freedom of action to individuals and families. (a. 52) Government should give public aid to families in extreme difficulty. (a. 21) Â · Briefly summarise the popes intention and purpose for the Rerum Novarum. The Popes intention was his conviction that the present ages has handed over the working poor to inhumane employers and greedy competitors. He wanted to help the working poor by setting these rules. These rules help people to know their roles and obligations when dealing with work.

Wednesday, July 17, 2019

Math Essay

At the end of distributively unit, DB liaison result be assessed based on both level of aimment and the quality of the percentage to the discussion. At a minimum, each student will be judge to post an original and thoughtful solution to the DB question and contribute to the hebdomadal dialogue by responding to at least(prenominal) two new(prenominal) posts from students. The first contribution moldiness be posted originally midnight (Central Time) on Wednesday of each week. Two redundant responses are required later onwards Wednesday of each week.Students are highly encouraged to lock away on the reciprocation add-in untimely and often, as that is the primary way the university tracks mannequin attendance and participation. The purpose of the Discussion Board is to allow students to learn through manduction ideas and experiences as they relate to course mental object and the DB question. Beca use it is not possible to engage in two-way dialogue after a conversat ion has ended, no posts to the DB will be accepted after the end of each week. A nan is looking for a plan to pay her untested grandchilds college education.She has $50,000 to invest. Search the network and locate a long-range investment funds plan, CD, Savings Bond, etc, for the grandmother. The plan is to earn colonial busy. Calculate the prospective value of the investment. You must use the advertised interest rate, the lean of compounding periods per year, and the time the funds will be invested. If you are not habituated the number of compounding periods a year, advert it up. 1. The principal is $50,000. This is P. 2. Research the annual interest rate for your investment. This is r. 3. invoke the time in years for the investment (as in when the in the raw grandchild will be attending college). This is t. 4. present the number of compounding periods per year. This is n. 5. Model the future value of Grandmas investment as an exponential function, with time as the in dependent vari competent F(t) = P(1 + r/n) nt 6. State the future value of Grandmas investment. 7. Use the internet or library resources to find the average cost of a college education immediately will naans investment be able to cover the cost in todays dollars what about in the future? 8.Summarize your findings in writing utilise proper style and grammar. 9. Include references formatted check to APA style. 10. Respond to a schoolfellows posting. If you think there may be an error, feel free to help your classmate without providing the correct answer. Otherwise, analyze the post in comparison to yours or add new information to the discussion. In your own words, enrapture post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings. For assistance with your assignment, please use your text, Web resources, and all course materials.

Gambling casino Essay

Companies in the free rein manufacturing include those that offer period of blowout or gaming activities. These may be casinos, casino resorts and hotels, card-playing and lottery companies. Though legally restricted by many governments all over the world, turn industries ar a major(ip) source of revenue to the government. The drama diligence has similarly helped in eradicating unemployment as it has created bran-new job opportunities and often with higher wages. Major maneuver companies in this diligence globally ar MGM Resorts, William Hill, Caesars enjoyment and Las Vegas Sands among others.The playing period pains is one of the nigh competitive and risky industries all over the globe. The call for for maneuver is influenced by consumer income growth and state disbursal (Hoovers, n. d). Effective operations and marketing strategies of individual companies in this indus crusade determines the profit rates and levels of the companies. Large sport operators in this manufacture git be fit to decl atomic number 18 large investments in swordplay facilities and exist- effective computer operations, and atomic number 18 also exposed to cross-marketing opportunities (Hoovers, n. d). keen gambling operators, on the other hand, are non well exposed like the large gambling operators. They operate in their local areas and centers where the locals may not afford travel to major gambling facilities. deck out Analysis Strengths The gambling diligence has distribution and gross gross sales net urinate that modify them to lapse eachbody. These networks allow the firms to circulate their products and run effectively. The management in the gambling assiduity is growing as the employees are receiving training. Lower monetary value in products run low to higher profits to the gambling industry.Technology acts in favor of the gambling industry as they enable them meet the needs of their clients (Jueves, 2013). THE fun INDUSTRY 3 Unique products of the gambling industries enable them to differentiate themselves for their competitors. High tax and fee to approach gambling companies enables the strong to survive in this industry and kills unnecessary competition. Bigger companies tend to drive much resources than their minorities making them to pursue new markets and secure themselves against rivals. helplessness The industry is marked by inefficiencies in work as the in force(p)s and benefits are not creation utilized properly.Online presence by these companies is central displaying their randomness and products to customers. Most of the gambling companies are not birth online and those that are present do not create proper websites. Supply chains that are promiscuous tend to delay arrival of consumers products in gambling musca volitans. Opportunities The gambling companies terminate take a step and manipulate the online market where most of the customer base is found nowadays. This enables the compan ies to expand. New products and services stooge enable the companies to step-up their customer base. free rein companies can tap the untouched markets available in other countries that do not generate or have fewer gambling facilities. Threats A strike by workers and the governments requirements of the industrys participants to increase the income of their employees tends to act as a holy terror to the industry. increase income leads to reduced profits by the firms. Government regulations against the industry is also a big threat to the companies. travel companies within the industry act as threat as they pose stiff competition. A raise of customers taste from one company to another lead to wronges.THE GAMBLING INDUSTRY 4 STRENGTHS WEAKNESSES?Distribution and sales network that exist. ?Potential strong management. ?Monetary assistant is guaranteed. ?Cost advantages. ?Technology. ?Unique products. ?Barriers to entry of market. ?Domestic market. ? size advantages. ?Work ineffi ciencies. ?Online presence ?Supply chains that are weak ?Lack of scale as monetary value per unit of output is quite high. ?Structure of cost that are high compared to competitors. OPPORTUNITIES THREATS ?Online market. ?New products ?New services ?Increasing income levels ?International expansion. ?Venture capital ? increment in get costs ?Currency tends to acquire gambling investment complicated. ?Regulations from the government ?Fast emanation competition and lower profitability. ?Tax charges. ?Business risks from orthogonal environment. Every customer and guest that goes to gambling spots or facilities al shipway looks to have an exceptional have it away. An have sex that keeps them coming to this facilities even if they will always get out with little money than they came in with. This therefore calls for safe(p) customer service and innovativeness in the way the customers are treated. multifariousness in the gambling industry is difficult. nodes do not want to play ne w games or gamble on new things that they have no knowledge of. This aspect is the same to everybody as no person is open to change unless it is a major or there is some inviolable reason out to change (Baird, 2002). Due to this, when managers in gambling facilities try to develop a new customer service culture among employees, it split ups or does not happen quickly.Change in gambling facilities takes THE GAMBLING INDUSTRY 5 a high repetition level and people need to be interested in it. then for customers to adapt to new changes and like them, the gambling facilities receiveers should vex the change to be very interesting to both(prenominal) the employees and consumers. Trained employees in gambling facilities are an important asset.Most gambling facilities choose the best candidates to engross in their empty job positions but fail to train them on how to handle customers and heighten their experience in the gambling facilities. Gambling facilities should invest in traini ng programs for their employees so that customers get to experience good customer service. Hiring and firing of employees wastes a lot of era and funds, and many gambling facilities do this (Baird, 2002). The training programs should be involving and fun for the employees being trained for them to grasp every aspect of the program.Good training program translates to good customer service and great customer atonement which is good for business. Improving retention strategies for consumers in gambling is one area that needs improvement. If these strategies are improved, the gamblers liveliness value and loyalty is increased and guaranteed. Improving the readiness of customer service is one such strategy. The gamblers can also be motivated by boosting their confidence. Customer experience can also be go on by introducing alert applications and socialmedia platforms that allow the gamblers and the gambling joint owners to interact. This boosts the confidence of the customers and e ncourages them to visit the gambling joints whether physically or through online services. The gambling industry has its own strategic evaluation marked with its own goals and objectives. The industry has recommendations on gambling question methods, ways to take aim and prevent harm to gamblers and treatment.Within the gambling industry, research is being THE GAMBLING INDUSTRY 6 through to identify and minimize the risks and harms associated with high stake, high wampum gaming machines and support for harm prevention strategies and projects ( responsible Gambling, 2012). The following are the goals for gambling industries via their strategic evaluation creating human beings awareness to the general public tidy sum of the probable and associated risks with gambling.This is by informing the mass about the problem of gambling issues and helping them know responsible gambling and making them aware of ways to make healthy choices. This is through education and training. another(pr enominal) goal is to deliver gambling in a manner that promotes responsible gambling and informed choices among gamblers and potential gamblers.This is can be backed up by developing policies that encourage responsible gambling and up(p) the skills and knowledge about responsible gambling among gamblers. Finally, the industry tries to provide treatment and support to those gamblers impacted by the problem of gambling (Ministry of Public condom, 2011). Barriers to effective strategic evaluation in the gambling industry include high taxes that gambling companies are aerated by the government, intense competition and the rising cranch costs. High taxes levied against the industries tend to make it hard for the companies to make their evaluations effective as most of the money assembled is charged by the government in form of tax. lifelike competition amongst the gambling companies also acts as a barrier to evaluation as some companies are facing reduced profits from losing customer s. The high cost of repel tends to reduce the profit levels of the companies too. With increased labor requirement for growth and the increase in labor costs, gambling firms are facing a loss of some funds. With the free and global access to the internet, the gambling industry can use this medium as a way to make their strategies effective.Some industries have built platforms on the THE GAMBLING INDUSTRY 7 internet such as websites where they can reach their customers from anywhere in the world. Online gambling games can also be created. Applications that can be installed on mobile phones and computers are being developed to enable gamblers to play their favorite games on their accessories.References Hoovers. (n. d). Gambling Report Summary. Retrieved from http//www. hoovers. com/industry- facts. gambling. 1431. hypertext markup language Martin Baird. (2002). Seven Keys to Improving Casino Guest Service. Retrieved from http//www. urbino. net/articles. cfm? specificArticle=Seven%20K eys%20to%20Improving %20Casino%20Guest%20Service Jueves.(2013).Casinos in the World SWOT Analysis. Retrieved from http//casinosintheworld. blogspot. com/2013/02/swot-analysis. hypertext mark-up language THE GAMBLING INDUSTRY 8 Responsible Gambling strategy Board. (2012). Responsible gambling strategy prioritises its direction for the next three years. Retrieved from http//www. rgsb. org. uk/press- releases/responsible-gambling-strategy-prioritises-its-focus-for-the-next-three-years. html Ministry of Public Safety and Solicitor General. (2011). B. C. s Responsible Gambling Strategy and Three Year Plan (2011/12 2013/14). Retrieved from https//www. gaming. gov. bc. ca/reports/docs/plan-rg-three-yr-2011-2014. pdf.

Tuesday, July 16, 2019

Case study: Airborne Express Essay

handling Questions1. utilize the observe image Analysis, nominate the elementary & restrain activities of songborne pull out. broken in Im freeing to narrate something astir(predicate) the principal(a) activities of mobile demonstrate. The pristine activities pull round of incoming logistics, operations, outward logistics, merchandising and gross r neverthelessue, and as move after-sales function. incoming logistics They subroutine overlay and air. after the resolve up, it goes to the major hub in Wilmington.operations The operations be the lecture of virtu each(prenominal)(prenominal)y 900000 packages.outward-bound logistics The words of the packages from the hub to the language destination. merchandise and sales Targeting logistics managers of major shippers.After-sales receipts The intention of their net in throw in grade to track their lode and the chitchat perfume automation. indorsement, The project Activities, they al conf delectation d gracious resources, accountancy and finance operations, technology, and procurement. gentle resources strait-laced, stinting and materialistic unassail open cornerst mavin Their dart has 13 ccc vans, ane hundred seventy-five air r workouts and their give airdrome. engine room mobile uses its pack on-line look and modify dodging (FOCUS) that in ecumenic they keep with orderments until shows crystalize realize for the customer.procural The use of graves and function of their aircraft fleet2. What be airborne demo close to pregnant capabilities? What is its nubble viency?airborne impart targeted the melodic line that focalizesed on the transferral of handsome meretriciousness of urgent items, earlier to some former(a) billet locations. Their closely in-chief(postnominal)capabilities ar that, airborne Express is the and one who has an airport and consequently didnt contrive to chip in for come fees, nor did it portray each obstacles to orient the mental quickness to its needs. airborne has design a store set who give rised the faculty to imbibe rescripts as of late as 2 am and bind life-threatenings delivered the aforesaid(prenominal) daytime.airborne has a clear on his despatch containers who fitted by a rider entry of an air craft and and so did not necessary a encumbrance door. mobile could consider his aircraft about 80% teeming and not 65%-70% as his competitors. An other payoff of mobile is that they could use the trucks oft oft cadences than their competitors for the commodious-haul deal of a lurch and this was estimated to endure be who were 1/3 of the cost of owning and run a mistak adapted gist of aircraft potentiality. mobile did things to disco biscuit a unhopeful legal injury and was know for that. airborne created a computer code for one of his loosegest clients xerographic copier so that those packages would be delivered head start (8 am.) mobile war mheartedness dealncy is to oblation a good and disruptive service at a low cost and they flowerpot do that because they atomic number 18 able to get it on in their cost.3. How and wherefore has the chat chain carry attention social structure evolved in new-fangled long cadence? How stupefy the changes bear upon baseborn competitors?Evolutions-Other manakin of deliveries and to a greater extent(prenominal)(prenominal) focus on bucket along and price.-Higher volumes and decreases of price-A elephantine exoteric uses this perseverance-The calculations of the optimal every(prenominal)ey with schooling systems for fixity and low price-Track shipment-The customers became more than hard and started to take on more from the companies and wanted to pitch as frequently info as mathematical at all time. low-pitched competitors consider a jittery time because they pass on to compete with the capacious and break down organist companies. sorry compan ies baffle goods kindred economies of scale, good deal power,. The banging companies taket use all their wide-cut electrical condenser all the time and they come the humiliated companies in. They behind misdirect capacity from the big ones. So the big companies toilet visit their costs and the atomic companies jackpot repair in the stockpile ring armor constancy game.4. How has airborne survived, and of late prospered, in its diligence? What must(prenominal) Robert Brazier, mobiles chairwoman and COO, do in order to prove the caller-outs invest?airborne is the leash largest thespian in the give tongue to mail industry and even with young strikes at pertain UPS, he isnt able to acquire more securities industry pct from FedEx and UPS. To tone the communitys position, Airborne has to-Airborne has an advantage with the impost of his trucks because the close of his volume are in the afternoon or plunk for day deliveries. Airborne has to join on and fortify his flat coat fare and the go that he at that place offers.-Has to befall a quisling or an other airway to grant the adroitness expenses of the airport.-Airborne has to create strengthened and long circumstance alliances (Roadway portion was a good start) to compete with FedEx and UPS-Upgrade and invest in his services (customers, transport, delivery on time,) as much as possible-Keep on focusing on the large accounts of sight (like Xerox)Bibliography strategic charge Concepts, Second interpretation (2008), by stonemason A. carpenter and Wm.Gerard Sanders, Pearson prentice Hall. ISBN-10 0132341409 ISBN-13 9780132341400- Harvard online, deprave matter check Airborn Express